There is a lot happening across many industries in the Augmented Reality (AR) field. Here are just a few of the innovate examples of how AR is being used today. Not sure where to begin? Call us and let’s discuss how AR might be used to benefit your Industry.
MARKETING
The newest medium in the arsenal for marketers is Augmented Reality. When smartly deployed on the right channel, it can be leveraged to increase audience engagement with your brand. An explosion of AR tooling is making AR feasible within Facebook App, Snapchat App, and with new tools from both Apple and Google, you can even craft your own brand new user experiences into your existing or new mobile apps. Increase brand affinity, user engagement, re-tell your brand-story in remarkable new ways! Here’s one application we thought was cool.
Some Examples:
In this case Deezer retained a firm who created a branded music player that in only 24 hours garnered over 1M views, 46K people scanned the lens to share, 11K shared directly, and 32K submitted videos of their own use of the branded player. Phenomenal engagement in a very short period! If you are a marketer or agency, don’t wait to add this powerful new medium/channel to your arsenal. Snapchat is providing Snap Lens, and SolipsAR can help you design the right experience to create brand new engaging experiences for the brands you represent.
EDUCATION & TRAINING
From eye-popping experiences to utility remote-hands interactions, education and training are excellent areas AR can dramatically improve the current state-of-the-art. There is a rush toward new AR Platforms in the education space. These platforms allow you to build custom experiences for your own classroom. Here’s one we think you should take a look at Augment.com.
You can see here a writeup from Texas State on how AR is being used to remake how STEM courses can be taught. augment.com
Remote Hands is a use case related to training that allows expert-field knowledge holders to educate and interact with technicians in remote locations. Check out ScopeAR for one example:
RETAIL
In-store Mapping is a handy use of Augmented Reality in the retail experience. More complex to build than the other industry examples shown, there’s a real value-proposition for the consumer here that is a worthwhile trade-off if you’ve got the budget.
A Platform Solution for indoor mapping was inevitable, and we see these sorts of solutions popping up all over.
We’ve also seen AR applications from a variety of retail stores:
Ikea – Shop Ikea before you go to the store by seeing how its going to look in your home.
Sephora – a dramatic expression of some pretty high technology.
Dulux “picture it, before you paint it”. The app reads wall edges and puts whatever color a user selects on the wall. The app has a feature to order the paint, with the immediacy of AR possibly helping to encourage sales.
Statistics from Retail Perceptions show that 61% of shoppers prefer stores which offer augmented reality experiences, 71% would return more often and 40% would pay more for a product they can experience in AR.