Who Needs Augmented Reality?
An eye-popping value add to typical marketing tactics, augmented reality (AR) is quickly gaining popularity because it brings components of the virtual world into our reality. This is an experience which is new to most today, and will rapidly gain adoption in 2018. Can you afford to ignore this trend?
As indicated by Digi-Capital in the report “Augmented/Virtual Reality Report Q2 2015” – this market will grow up to $150 billion by 2020. AR has the lions-share of the market at $120 billion – while virtual reality gets just $30 billion. That was 3 years ago. In early 2018 we see just about every major tech company pushing some version of AR hardware display or software development capabilities.
Advantages of Using Augmented Reality
- Augmented reality creates extraordinary experiences in ordinary contexts.
AR can change the things we see and hear in remarkable new ways. The logo becomes an 3D character. The billboard becomes an animated sign. The poster at the front of the store becomes an interactive ad. On the continuum, we can imagine ‘ordinary’ reality as the far left, AR in the middle, and VR on the far end as a completely virtual world.
- These new content experiences can increase conversion ratesAR can revolutionize the way businesses communicate and tell their story. Most people prefer watching to reading, and that’s why video has become the king of conversion. Augmented reality is next. This enhanced engagement with augmented reality experiences, like all increased engagement, will naturally lead to increased conversions.
- Interesting new opportunities for personalization
Imagine a catalog of 3D models designed for your brand and matched to characteristics of your target demographics. Combine that with the ability to dynamically render a 3D model based on what you know about past customers or prospects. This age-old marketing tactic takes on a new light when those dynamic aspects of your content are part of a persons perceived visual reality through augmentation with handsets and headsets!
Augmented reality is already set to completely change the state of commerce in a blink of an eye. Take a look at how Ali Baba and Starbucks are working together. Leveraging this unique marketing tool is possibly one of the most prudent moves any size business can make. Whats more, it puts your business in front of the curve, furthering your brands reputation as an innovator in its industry. The possibilities are too vast to even begin citing here. The Fourth transformation is underway, and quickly closing in, and now is the time for all size businesses to get on this wave.